accor european TRAVEL TRENDS


SPECIAL REPORT by ACCOR

The inaugural Accor Northern European Travel Trends Report looks at how Covid has changed our behaviour and how this will influence the way we travel, live, work and play in 2022 and beyond.

“TRAVEL AND Hospitality is a blessed industry. These words might surprise you after the last two years, but they are true. As we emerge from the pandemic, demand will once again out-strip supply. In fact, more than 80% of Europeans plan travel in 2022 AND THEY are willing to spend 39% more on travel this year.”



“It is clear that priorities have shifted in the last two years. Sustainability factors more than ever AND travellers have a new awareness of the positive impact that travel has on their wellbeing. We expect this trend for betterment, mindfulness, and wellbeing to be part of the travel experience for years to come, accelerated by the opportunities lost to Covid.  Travel is back, experiences are back and Europe is starting 2022 with optimism.”